Our Story

Built on Craft
& Precision

From a single factory in Singapore to an export presence spanning Asia and beyond.

Who We Are

BHF Pte Ltd

BHF Pte Ltd was incorporated to oversee the global export market for premium frozen baked goods and ready-to-cook food products. Operating out of our certified facility at Senoko South Road, Singapore, we manufacture under three distinct house brands — Baker's Heaven, Hayley, and Goomedo — each designed to meet the needs of a specific market segment.

At BHF, we believe that frozen technology is not a compromise — it is a guarantee. Our cold-chain manufacturing process locks in freshness, flavour, and texture at peak quality, giving our distribution partners a product that performs consistently every time.

Our History

Milestones

2008

Company Founded

BHF Pte Ltd established in Singapore with a focus on frozen bakery manufacturing for the local F&B market.

2010

Halal Certification

Received official Halal certification, opening doors to a broader Southeast Asian and Middle Eastern market.

2013

Baker's Heaven Launch

Launched the Baker's Heaven brand, targeting foodservice professionals with a premium frozen pizza and bread line.

2016

FSSC 22000 Accreditation

Achieved internationally recognised FSSC 22000 food safety certification, affirming our commitment to global standards.

2019

Goomedo & Hayley Brands

Expanded the brand portfolio with Hayley for the premium hotel and airline segment, and Goomedo for Japanese-style cream rolls.

2023

Regional Export Expansion

Established distribution partnerships across 30+ markets in Asia, the Middle East, and beyond.

Our Values

What Drives Us

Uncompromising Quality

Every product undergoes rigorous quality control from raw ingredient sourcing to final cold-chain dispatch.

Innovation in Frozen Technology

We invest in R&D to develop products that retain the character of freshly baked goods throughout their frozen shelf life.

Partnership-Driven

We grow with our partners — offering flexible ordering, private label options, and full export documentation support.

3
House Brands
15+
Years in Operation
30+
Export Markets
100%
Halal Certified